Twitter analytics with Thing 7

Twitter

Thing 7 focused on one of my most-used connection tools. I’ve been on Twitter for several years and am familiar with the lists and various management tools. My chief reason for signing up back in 2009 was to connect with student affairs professionals. Oddly enough, it was through the use of Twitter and blogs that helped point me towards a different career path…anyways, my continuing reason for using the platform is to keep track of, find out about, follow conversations, and receive updates from folks in higher education, edtech, and related areas. I’m figuring out ways to grow my connections and contribute to conversations. I particularly like this idea about sharing what you are reading:

tweet over 20 bloggers' content everyday

How to Use Social Media for Academic Branding by Sidneyeve Matrix

Tweetdeck is my current platform of choice, and I use it to manage two other Twitter accounts in addition to my own. I have also used Hootsuite but its interface is not as pleasing to me. Or perhaps I’m just not overly accustomed to it.

Thing 7 also introduced us to Twitter’s analytics tools. This is a new-to-me topic. Clicking on the analytics gives a snapshot of activity over the past 28 days:

twitter analytics

From there, the activities from current month and past two months are broken down into more detail. The main area of analytics seem to be broken down into two areas: engagement and impressions.

For example, in October this tweet earned 330 impressions. Impressions are how many times my tweet appears in other people’s feeds.

This tweet yielded 10 engagements. Engagements are likes and/or retweets.

Lastly, there is a section devoted to audience. Audience refers to people who follow you. I think this section would be more helpful if it was reversed and the analytics showed the countries, regions, gender, and languages of the people that I follow. In this way the platform could provide an overview of whose voices are strong and whose voices I am not hearing. Something along the lines of the (now defunct) Twee-Q, which analyzed your recent retweets and assigned a score of where you fell in terms of broadcasting mens’ or womens’ voices.

I found this Buffer Social article to be helpful in learning more about what the analytical components mean. Overall, I am not really sure what to do with the data from Twitter analytics. Engagements and impressions seem to be more geared towards individuals and/or companies that are using the platform to reach out for business and marketing purposes, or who want to influence their followers.

Interesting side note: while reading over the 23 Things syndicated feed, I noticed that another participant is an #indieweb user (Hi, John), and that we share the same WP theme (go SemPress). I think I might be able to trigger a response/comment to his blog via this post. I see that comments are closed on his post, so perhaps this won’t work after all. I will insert his post URL ‘in response to’ and see what happens…

2 thoughts on “Twitter analytics with Thing 7

  1. Hi Jennifer, nice to meet you and to find a fellow semipress user. I am just kicking around various indieweb plugins without much of a clue. They do bring in tweets as comments through bridgy, but I didn’t get a pingback or trackback from this post as far as I can see. my comments should be open, at least for 300 days.

    • Thanks for commenting, John – good to hear from you. I had a hard time with the indieweb plugins too…I finally just switched away from the theme for one that is a bit cleaner-looking. I’m enjoying reading your 23 Things posts. 🙂

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